Salons and spas live on recommendations. Before booking, new customers check Google reviews and Instagram photos, so those two places matter most.
Where to place them
- At reception: a review plate on the desk, where customers pay.
- At the mirror station: an Instagram card so clients can follow your work while they wait.
- In the waiting area: a Google review standee.
- In the bridal or appointment folder: a review card handed over with the receipt.
What to say
When the client is happy with the result and is paying: “If you liked it, you can tap your phone here and leave us a review.” Ask every client. Do not offer a discount or free service for a review.
Two links, two cards
A card opens one link. Many salons use a Google review card for new customers and an Instagram card to grow followers, so clients can choose. If you also take bookings on WhatsApp, a WhatsApp card opens a chat in one tap.
Tips
- Take photos only with the client’s permission, and tag them if they agree.
- Reply to reviews by name where it is appropriate, and thank people.
- Keep the plate in a place where hands and phones reach it easily, away from metal trays.
Common questions
Which card is best for a salon?
A Google review plate or card at the desk for reviews, and an Instagram card at the mirror for followers.
Can one card do both?
A card holds one link. An all-in-one link page can list several profiles: see all-in-one NFC cards.
Can I change the link later?
Yes, with a dynamic link, which is Rs 300 extra per item. See dynamic link explained.