Yelp matters most in the United States, Canada and some other countries. If your business has customers there, or you run a Pakistani restaurant or shop abroad, a Yelp NFC card can help. But Yelp has stricter rules than Google, so it is worth understanding them first.
Yelp’s rule on asking for reviews
Yelp has long advised businesses not to ask customers for reviews. Its recommendation software tends to favour reviews from regular Yelp users who found you on their own, and it may filter reviews that look solicited. So if you ask for reviews aggressively, they may not even show up.
That is why our Yelp card is a “Find us on Yelp” card, not a “Review us” card. It opens your Yelp business page. What visitors do next is up to them.
What the card is good for
- Helping people find your page, where they can see photos, hours and existing reviews.
- Letting customers check in or save your business.
- Sharing your page with friends.
- Building your presence without directly asking for a review.
Who should buy one
- Pakistani restaurants and shops abroad, where Yelp is popular.
- Businesses serving tourists from the US and Canada.
- Businesses that already have a Yelp page with photos and information.
If your customers are in Pakistan, a Google review card is usually a better fit, since Google Maps is where they search.
Get your page ready first
Before you place any cards, make sure that:
- your business page is claimed,
- opening hours, address and phone number are correct,
- there are good photos,
- you reply politely to existing reviews.
Where to use it
- At the counter next to the card machine.
- On the menu.
- In takeaway bags.
Read Yelp’s current guidelines
Rules change. Check Yelp’s content guidelines and business owner guidance for your country before running any campaign.
Other platforms
Tripadvisor, Trustpilot and Google are friendlier to review invitations, within their own rules. See our guides to Tripadvisor cards and getting more Google reviews.
Common questions
Why does your Yelp card say “find us” and not “review us”?
Because Yelp discourages businesses from asking for reviews, so the card opens your page and leaves the choice to the visitor.
Will asking for reviews get me penalised?
Yelp may filter reviews it thinks were solicited, which is why we do not recommend asking directly.
Is a Yelp card useful in Pakistan?
Mostly for businesses with customers in countries where Yelp is popular. For local customers, Google review cards work better.